Digital Perm at BeautyBrick
Got a new look and I’m lovin’ it.
I was itching to go to the salon earlier this week. It’s been ages since I’ve last visited Freshaire in Festival Mall, Alabang.
For years, I vouch for their best service and cheap rates. Although I have been blessed with fine and straight hair, I pay them a visit occasionally for straightening with cellophane. Cheaper than hair rebonding with the same result.
Now, I don’t have any idea on what to do with my hair since I just had a trim about two months ago. As to what service to avail for my hair, I have yet to decide until I encountered the magic word “digi perm“. Huh?!
Digital perming or digi perm or “hot” perming is a curling technique that originated in Japan. It uses hot rods connected to a machine to regulate the temperature. Contrary to the traditional perm or cold perming, digi perm uses a different solution plus heat. Big curls, beach waves, luscious locks are best achieved with this kind of technique.
It started in Korea and was copyrighted in Japan. Now, who’s jealous over those cute Korean girls on facebook?
Since I’ve grown my hair to almost waist length, I don’t have the patience to use the curling iron anymore and I’m abstaining my way from any damaging products that will cause a panic to my crowning glory.
But digi perm, I can’t resist. Thanks to Mr. Gijin Shin of Beauty Brick Hair Art Studio.
BeautyBrick is located at Unit 103, 122 Dona Consolacion Bldg., Jupiter Street, Bel-Air, Makati, Philippines. This hip salon is owned by professional Korean Hair Stylist, Mr. Gijin Shin. He’s not well versed in English so he speaks Japanese to communicate with his Filipina assistant. His staff are all Filipinos and hands down to their service. I’d rate them 10/10 for being so accommodating and friendly. They even offered coffee and tea for mister and me.
The process took 3 hours. I guess it depends on how unruly or thick the hair is. Mine seemed to be on best behavior this time and cooperates well. I remember when it was still a virgin, confined from all the chemicals, the solution won’t settle easily unto my hair strands.
From my research most salons in Manila that offer digital perming are owned by Koreans. It is up to you to research well on it’s feedback. Prices range from 1,500 to a hefty 9,000 pesos.
A good hairstylist would offer to evaluate your hair. The strong solution might only damage a coarse hair, so it is best to communicate your concerns before getting into the hot seat.
The package includes a hair cut, keratin treatment and digital perming.
Channeling into Medusa
That’s me, all wired up. It looks scary at first being wired to a machine, but the end result is worth it. They used medium rods to achieve the natural looking waves.
I heard celebrities frequent here. Former Mayor Lito Atienza even came around to attend to someone seated beside me.
That’s Mr. Shin, groovy and all. To the right is the post picture, at home.
I like that my hair don’t smell like the usual solution used in normal perm. I just hope I could keep it up even on my wash and wear attitude.