Samsung Fashion Steps Out 2013 at Orchard Runway
Singapore’s entertainment and shopping haven celebrates fashion and the launch of the new Samsung Galaxy S4 with LTE with a traffic-stopping runway show right in the midst of Orchard Road. On 4th of May 2013, nearly 170 models swagger in style at the annual longest road catwalk as they showcased the latest Spring/Summer collections from local and international brands.
Clad in a combo of haute couture and street fashion, stunning models sweep the runway, while International model and host for the evening, Junita Simon parade in a stylish cut out shirt and blue camo hue.
Orchard Fashion Runway was participated by top brands: Fausto Puglisi, Victoria Beckham, Coach, J.Press, Robinsons, Marks & Spencer, Adolfo Dominguez, Maria Grachvogel and Blugirl.
Marks & Spencer
My top fave are collections from Adolfo Domingez and Fausto Puglisi. The road turned runway is a perfect backdrop revealing the urban chic style.
The first part of the program where models sashay with the new Samsung Galaxy S4 with LTE could have been improved more. They only strut their wares and lined up in front of the Samsung guests seats while the rest of the spectators were left with wondering what was happening at the other end of the runway which lasts for about 15 minutes. This is the only good shot I was able to take, considering we were directly opposite the media guys. In light of, they exit to the end of the runway giving a brief viewing satisfaction to the other end.
The sequence and choreography routine of the entire show needs to improve big time. Retail therapy and a preview to the fashion collection just gives even more reason to shop.
Looking forward to a more polish Fashion Steps Out 2014 next year!