Few years ago, I fell in love at first sight. It was like heavens thoughtful act that we met at the right time. I was in need of a breather and a cozy nook to relieve the stress I was in. I heard retail therapy also works at that time, but I’m pinching some for a future big event then. So, I was really happy to be spending quality down time with this new found love, authentic budget-friendly, Swedish home decor store — Ikea. Oh, the days I spent just wandering around Ikea store, no matter how I already memorized the interior maze still brings about a gratified feeling.
When I finally settled down and owned a place to decorate and fill with all the gorgeous furnitures and fixtures, Ikea was not available readily in the Philippines. And I cringe at how expensive Manila resellers market these items.
Fast forward to 2013, I decided to start a little project, called Pretty Little Cravings on Instagram. We were furnishing our newly turned-over condo unit and I just had to ship few items from Singapore where we were based. I figured out I can save on shipping cost if I take some orders from people who were just like me, eager to get their hands on some few pieces from Ikea. The project was well received and up until now, I still can’t believe that a lot of our avid followers are also returning customers.